Research Paper on:
Internet Marketing; A Case Study

Unformatted Sample Text from the Research Paper:
and is determined to do this thorough the internet. In order to develop a strategy we need to understand the company, the internet and how a marketing campaign will attract  the right customers into making the purchases. To justify the campaign we need to ascertain in what ways a web site and internet business resulting form that web site  will add value to the business, ultimate resulting in increased profits. When we consider the impact of e-commerce we can argue that this is both an opportunity and threat to  any small company. They may see an opportunity to operate in a virtual environment and be able to compete with fewer barriers that a small or developing size may impose,  however, they will also encounter higher levels of competition and greater potential problems as a result of the different trading conditions. he growth of e commerce has changed the way  many companies do business. Where companies were limited geographically these barriers of physical location have been removed, now companies may go national with only a single warehouse, as was the  case with Amazon when they first started, or go international with only a small, if any presence in a country. Therefore, our  small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the company we are considering sold the majority of its products locally and  regionally in local area. Additionally the Internet may be used not as a selling medium directly, but as a publicity medium as seen  by the use of the web by car manufacturers. Small companies may also use it in this way, reaching a wide audience, for example a small company by the name