Research Paper on:
Investing in HR Initiatives and Technology: A Research Proposal for Juicy Red Tomato Company

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measures, in response to existing views of inefficiencies and high turnover rates, both in the managerial positions and in the workforce population as a whole. Conducting a resear4ch study  that considers the nature of the companies existing HR structure, the purpose of trainings, and the need for retention measures will provide valuable information about what needs to be done  at JRT. At the same time, an assessment of change initiatives, including the introduction of some technology, may be beneficial in understanding the dissent that is increasing in the  workforce population, especially in the presence of newly introduced technological changes. Purpose of the Study The purpose of this study is to assess the existing views of employees  and managers at JRT regarding their job satisfaction, understanding of their job role/.duties, views of the effectiveness of the leadership hierarchy, assessments of technological change and its perceived significance and  the most effective way to introduce new technology that would reduce internal opposition. This study will be based on the use of an employee and manager survey, which will  assess the views of technological change and job satisfaction, and provide some insight into existing problems and possible solutions for JRT. Literature Review Human resources managers have struggled  with efforts to improve performance in the workplace setting. It has readily been recognized that improving performance outcomes is not generally a product of implementing performance appraisals or punitive  efforts to determine increases in employee outcomes (Luthans et al, 1999). Instead, evidence suggests that improvements in job satisfaction and employee moral are the best methods of improving performance.  Employee satisfaction and improvements in employee moral, though, are complex issues. A number of different types of human resource management systems have been put into place in