This 10 page paper looks at three different issues. Part one explains what a SWOT analysis is and how it is used. Part two examines the qualities and characteristics required for a company to experience a successful turnaround. The third part of the paper looks at the different views of social responsibility in the commercial environment. The bibliography cites 1 source.
Name of Research Paper File: TS14_TEswotturn.rtf
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and identifying factors that could help the business in the future, such as maximising resources. This is a planning tool and may be used to examine the company as a
whole. Alternatively, it may be used to analyse the position of a single department, or even to consider the position of a single brand or product. SWOT is short
for strengths, weaknesses, opportunities and threats. Each sector can be analysed individually, but there is interaction, for this reason the tool may often be presented as a 2x2 matrix, with
strengths above the opportunities, as opportunities will build on strengths, likewise weaknesses are above threats, as weaknesses could become a threat. It is sometimes argued that strengths and weaknesses should
have an internal focus or micro environmental focus, whilst opportunities and threats should be focused on the external or macro environment. However, when conducted in a systematic and logical manner
all will all each of the SWOT analysis factors should have the internal and external factors considers, as well as the factors of their rivals. For example, the strengths and
weaknesses of a company need to be considered in the context of the competitive environment and the characteristics of the competition. When looking at strengths we are looking for
the best points of a business. These may be in terms of operational issues, brand image, financial strength or any other strength of a business. Any competitive advantages and core
competences are likely to be in this section. For example, a competitive advantage may be the cost advantage, meaning a company is able to produce goods at a lower rate
than any of its competitors. It is argue that Nike may have this in the running shoe sector. Alternatively, competitive advantage may be the characteristics or association with a product,