Research Paper on:
J.M. SMUCKER - SWOT ANALYSIS

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of jams, jellies and preserves, and also manufactures and distributes desert toppings, juices and specialty fruit spreads (Murray). The company also has the number-one coffee brand in the United States  (Folgers) and other market leaders such as Jif and Crisco, not to mention Hungry Jack Pillsbury, Eagle and PET evaporated milk products (Murray).  Smucker environment analysis is as follows. Opportunities Growing demand globally for confections and savory snacks (Datamonitor). The global confectionary market is anticipated  to have a compound annual growth rate of close to 3% for the five-year period between 2008-2013 (Datamonitor).This market is also anticipated to reach a value of $76.3 billion by  the end of 2013 (Datamonitor). Given Smucker wide portfolio of products such as fruit spreads, potato dishes, cooking oils, cake mixes and similar products, the company has a strong presence  in its respective markets (Datamonitor). Furthermore, with the economy on the downswing, consumers are choosing more and more to eat at home. This  benefits Smuckers breakfast areas, such as Hungry Jack pancakes and syrups and its Pillsbury lines, which features everything from convenient baked goods to boxed cakes and canned frostings.  Growing food services market (Datamonitor). Much like the confectionary market is anticipated to grow, the global food-services industry will also register strong growth,  hitting a value of approximately $2.2 trillion in revenues by 2015 (Datamonitor). Smucker is also uniquely positioned here, as it distributes its products to retail channels, foodservice distributors and operators  (such as restaurants, schools and universities) - and can tap the global out-of-home eating market (Datamonitor). Folgers acquisition (Morningstar Equity Analysts). This