This 4 page paper looks at the case of Jamcraker a new style of IT service company, outlines the problems they are having in a new market, considers the alternatives and gives some strategy recommendations. The bibliography cites 10 sources
Name of Research Paper File: TS14_TEjamcrak.rtf
Unformatted Sample Text from the Research Paper:
some problems. Any product will have a lifecycle, in the early growth stages the product or services grows more slowly and early adopters will need to be won over in
order to make the initial purchases (Chi and Liu, 2001). Jamcraker already has a number of customers, but to gain critical mass
and to achieve the full level of integration, choice of suppliers and core competences in the transfer of date between the application, practice will lead to the development of core
competences and can lead to Jamcraker gaining a competitive advantage (Thompson, 2005). The company are at an early entry stage as such
they also have the problem of how to sell their services, as a next generation outsourcing company or as an ASP and how this should be developed where they use
strategic partners who may want to rebrand the service that is offered under their own brand, Jamccraker has noted that this may create ownership problems in terms of who owns
the customers. The final difficulty we will consider is that of the position of the company. As a fairly new company they not may be seen as offering increased
risk, especially following the dot.com failures. This increased the reliance placed by many firms in companies such as IBM, who are large and do not have the same level of
perceived risk. These companies are not competing directly with Jamcraker, but as the industry develops and profits brome more visible more direct competition is likely to emerge, including from the
large companies such as IBM, this is a natural process (Kotler, 2003, Hooley et al, 2003). They may also have a higher level of market power that they may try