This 10 page paper examines the US company John B. Sanfilippo & Son, parent company of the Fisher Nut brand. The background of the company and way competes is considered first, and analysis using a SWOT framework is performed and used to identify some strategic gaps in the way the company is competing. The paper answers some strategic recommendations. The bibliography cites 12 sources.
Name of Research Paper File: TS14_TEJBSSnut.rtf
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