This 23 page paper examines the fictitious case of Lothian Distillers Ltd supplied by the student in which they are acquired by Caithness Foods PLC, presenting a situational analysis with a PEST and SWOT analysis and the identification of the existing and a new potential strategy with an assessment of the viability of a new strategy. The bibliography cites 11 sources.
Name of Research Paper File: TS14_TElelcaser.doc
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