Research Paper on:
Langdon Winner's The Whale and the Reactor

Unformatted Sample Text from the Research Paper:
macromarketing techniques in the field of technology. Macromarketing is addressed as to how it relates to the book as well as how the topic affects who we are and  how we live our lives. THE WHALE AND THE REACTOR This intensely philosophical yet politically charged book deals with the issues of technology and power in our world today.  How this technology affects our lives in more ways than just a means of record keeping is one of interest to the reader. Author Langdon Winner describes the  political and powerful subcultures that underlie the technology that so many of us are beginning to take for granted (Winner PG). The "collection of ten essays explores the social, political,  and philosophical ramifications of technology (London PG). This is perhaps the first exploration within the pages of a book that combines technology with philosophy. Instead of just describing  technological advances in a way of how things work it takes a deeper look at technology as to why things work (London PG). With the advent of the  internet our lives have changed in ways that many of us have not considered. Philosophically we are changing our way of thinking and the way we view our public  and private lives. Indeed, our private lives are becoming very much less private due to the way in which the internet feeds off of information in ways we dont  often understand. Winner describes it as a "technological somnambulism," a condition in which progress is driven by technology itself rather than by the vision and innovation of society at  large -- "a philosophy of technology" -- that examines the consequences and wider implications of technology in our lives (London PG). Technologies, Winter suggests, give a deeper meaning to our