A 5 page paper providing SWOT and industry analyses using Porter’s Five Forces framework. The commercial laundry is a decidedly low-tech business, which has been made more attractive following the fallout of the technology sector. The paper concludes that done right and with some marketing of a wash-and-fold service for increasingly busy people, the laundry has good prospects for the future. Bibliography lists 5 sources.
Name of Research Paper File: CC6_KScommLaun.rtf
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knew it before, but the fallout of the technology sector over the past several months in part has served to highlight the ongoing usefulness of the old, low-tech goods and
services that everyone still needs. One of those services is laundry, in some form. Many people do not own their own laundry machines or live in settings in
which home laundry equipment is not allowed or not practical for the setting. Still others may or may not have equipment available to them but are limited in either
time or desire to do one of the households most mundane and mindless jobs. All of these settings, conditions and choices collectively serve
to ensure that commercial laundries will remain viable as long as they are well managed. This is an analysis of a large commercial laundry in terms of the environment
in which it operates. Business Description The laundry is a large one as commercial laundries
go, processing 5 million pounds of laundry annually. In contrast, a viable coin-operated laundry can be highly successful in terms of industry standard by processing only 50,000 pounds of
laundry annually. Five million pounds is far beyond the capacity of any coin-operated facility to support on its own; the laundry also provides wash-and-fold services and contract linen cleaning
services. SWOT Analysis Strengths * The laundry provides service to more than one type of customer. If business declines in one
area, others can help carry the business until the one in decline has recovered. * The company has no need to compete for highly trained employees. The work is
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