Research Paper on:
Local Cultures and Negative Product Branding Impacts

Unformatted Sample Text from the Research Paper:
about cultures in various countries suffering from U.S. globalization. Kathie Lee Gifford, for example, received publicity she didnt want when it was learned that her brand of clothing, carried in  Wal-Mart, was made in third-world country sweat shops, where the workers earned only cents an hour. Nike went through the same dilemma in the late 1990s, when the same sweatshop  accusations came to haunt the sports-apparel company. In addition, there have been numerous complaints about the "standardization" that companies such as McDonalds bring to a local culture when these companies  open restaurants or stores in a new country. Before describing what impact, exactly, superbrands have had on the countries that they are  located, its helpful to examine the concept of globalization. According to the business experts and governments that support free trade, the concept of globalization involves a new order that binds  everyone around the world together in interdependence (Globalisation, 2002). This concept isnt about a warm or rosy future, however, but rather, is a specific economic strategy pursued by countries of  the industrialized world and multinational corporations (Globalisation, 2002). The goal of globalization for these organizations is to ensure open and unregulated access to the worlds markets, which sweeps aside smaller  competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all that has been connected with  these multinationals has been in the use and exploitation of labor, particularly child labor (Bachman, 2000). For decades, child labor has been linked to global business both directly and indirectly,  with critics claiming that increased trade and financial flows mean increased child labor (Bachman, 2000). Although some of the companies, including Nike and Wal-Mart, have tried to respond to these