Research Paper on:
Louis Liebovich's The Press and the Modern Presidency

Unformatted Sample Text from the Research Paper:
elections. He also suggested that over the years voters have become more fickle and more stubborn about being told who to vote for. Further, the things that happen first get  the most attention in the media and they are the things voters remember best. Voters get bored hearing the same things from the same people but said in different locations.  Liebovich argues that there was a dramatic change in coverage of the white house that began in the late 1960s. In fact, that change occurred after Kennedys assassination. Since  that time, the media have been pressured to sell copies or get high ratings. Sex and scandal sell, thus, even in the very serious business of presidential news coverage, the  media have focused more and more on what sells as opposed to important events. Furthermore, according to this author, reporters have spent more time and space interpreting instead of  simply reporting. They have also turned to emphasize a presidents personal life far more than they did prior to the 1960s. Finally, the author argues that the chief executives  office manipulates and cooperates with the media to suit their own needs and interests. These changes have bent coverage of elections and the Executive Branch for the worse. To  support his arguments, Liebovich offers a discussion of the relationship between these two powerful influential forces, the press and the presidential office, as the themes and arguments relate to presidents  during the last half of the 20th century. For example, Ronald Reagan was the great non-communicator; Lyndon Johnson was perceived and promoted as the great buffoon; and Nixon hated the  press, which made it impossible for any sort of cordial relations to be established between the Executive Office and the press during his tenure. By the end of Nixons tenure,