This 17 page paper is based in a case study supplied by the student. Lululemon Athletica is a firm designing and selling athletic appeal, with the desire to increase sales. The firm is assessed with as SWOT analysis and a Porters five forces analysis, strategic alternatives are presented and a recommendation along with implementation plan is presented. The bibliography cites 5 sources.
Name of Research Paper File: TS14_TElululemon.rtf
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