• Research Paper on:
    MARK AND SPENCER’S: ANALYSIS

    Number of Pages: 11

     

    Summary of the research paper:

    This 11-page paper discusses British retailer Mark and Spencer and competitive advantages that have allowed the company to succeed for more than a century. PEST, SWOT, and Force Field Analysis are applied to the company as is Porter's generic strategies. Bibliography lists 5 sources.

    Name of Research Paper File: D0_MTmandsp.rtf

    Buy This Research Paper »

     

    Unformatted Sample Text from the Research Paper:
    purchase the product and the retailer would become profitable. In this day and age, retailing has become more complicated. There is a lot of competition in retailing; the  neighborhood variety stores are fast dwindling. Globalization has meant that many retailers are trying to open shop in countries far away from their home base. Finally, the Internet  has meant that a retailers target base has widened considerably. Mark and Spencer, located in the United Kingdom, has long been named that  those in Britain are very familiar with. Founded by peddler who had different ideas about retailing than what was considered standard, Mark and Spencer became the place to go  during the 20th century to pick up anything from a spool of thread to a cabbage. But as with many retailers, Mark and  Spencer is running into problems of competition, an ever-changing demographic, a shifting consumer target market and variations of price -- not to mention the impact of globalization and technology and  retailing. This paper will examine Mark and Spencer, its strategies that helped it becomes successful; and decisions that helped place the company in trouble. Also in this paper  will be various strategic analysis of the company. M&S Strategy - to 1999 Mark and Spencer (M&S) is considered one of Great Britains  leading retail businesses (Davies, 1999). The Company has created its reputation by following the same style of retailing for more than a century -- namely the variety chain store  (Davies, 1999). According to economist Gary Davies, M&S has achieved growth without diversification or even acquiring different businesses; but rather to "the managed 

    Back to Research Paper Results