• MARKETING STRATEGIES AND SOAP SUDS

    Pages: 15

    This 15-page paper examines marketing theories such as the 4 Ps and SWOT as they pertain to a specific product which is, in this case, laundry detergent. The paper defines the theories and uses them to help market the detergent. Also included is financial information about Proctor and Gamble as an example of an income statement. Bibliography lists 4 sources.

    File: D0_MTmarsoa.rtf

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    Sample Text:
    recently, to an environment-driven orientation. In addition, the marketers advertising, rather than being more sales oriented (i.e., what the consumer should want) is more benefits oriented (i.e., how the product  will help fulfill the customers needs). This has also changed the face of strategic marketing. Before launching into some factors of marketing,  it might be a good idea to define what, exactly, the definition of marketing is in the 21st century. According to the  Dictionary of Marketing Terms published by the American Marketing Association, marketing is ". . . the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods  and services to create exchanges that satisfy individual and organizational objectives" (Obringer, 2002). This is a far cry from sales or even advertising.  In this paper, we will be discussing the marketing and analysis of laundry detergent, also known as laundry soap ("soap" and "detergent" will be used interchangeably in this paper).  In marketing our laundry detergent, we will be recommending a few tolls such as the four peas and a SWOT analysis (strength, weakness, opportunity and threat). We will  also provide an example of financial statement -- one that belongs to Proctor and Gamble -- to provide an idea of cash flow, balance sheets and other financial information. Definition:  the 4 Ps When marketing moved from the concept of sales during the 1960s to more of a consumer-marketing, benefits-oriented approach of  the 1980s and beyond, marketing gurus introduced the concept of the 4 Ps - product, pricing, promotion and placement (i.e. distribution). Sometime during the 1990s, another "P" was introduced -- 

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