Research Paper on:
Marketing Activity - Promotion : Case Study

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emergency care clinic system - see http://www.investguam.com/eqf/health.html. Since you have all the information, I did not know what type of research articles you wanted. I will be happy to include  more resources/bibliography if you want.] Introduction to Marketing Mix: The promotion mix is one of the four components of the marketing mix, specifically, of the 4 Ps theory  of the marketing mix (thisisthebarmyarmy.co.uk, 2005). This is sometimes referred to as the Marketing Communications (Dolak, 2005). There are five major categories in the promotion mix, which are: Advertising; Personal  Selling; Sales Promotions; Public Relations; and Direct Marketing (Dolak, 2005; thisisthebarmyarmy.co.uk, 2005). Questions Related to the Organizations Promotion Activities. Personal Selling: * Is your sales force large enough?  No * Is it organized along the best lines of specialization (territory, market, product)? No * Does the sales force show high morale, ability,  and effectiveness? Yes * Is the sales force sufficiently trained? No * Does the sales force have enough incentives? No * Are the procedures  adequate for evaluating performance? No Advertising * Does your organization clearly state its advertising objectives? Yes * Does your advertising get its messages across? No * Are  the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Does your organization have a program of  public relations? How * effective is it? Yes and it is very effective when it comes to damage control, but not selling its product. Sales Promotion *  Does your organization use sales promotions and, if so, are they working? Organization: The United States Naval Hospital, Guam is located on the island of Guam, an island that