This 10 page paper examines McDonalds, undertakes a SWOT analysis to look at the strengths weakness, opportunities and threat, considers the 4 P's of price product, placement and promotion and then looks at the general marketing strategy before making some recommendations. The paper looks at McDonalds as a whole including examples from the company's' UK marketing. The bibliography cites 10 sources.
Name of Research Paper File: TS14_TEMcDswot.rtf
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level of recognition. To consider how the company has attained this position and understand the difficulties the company may face now and in the future a marketing analysis can be
performed., This will include a SWOT analysis, looking at the strengths, weaknesses, opportunities and threats, the an examination of the marketing mix followed by an analysis of the marketing strategy.
This will give a good overview of the company so that some recommendations can be made. SWOT Analysis. Strengths McDonalds has many strengths. Paul Preston the long time
Chief executive officer is in no doubt that he believes the global branding to be a great advantage, and that the way in which McDonalds duplicates this branding time after
time as one of the organisations strengths (International Journal of Bank Marketing, 1996). The products may also be seen as a straight. The development of the menu has been designed
to appeal to both the young and the old. The menu has also been shown to be flexible with the ability to be expanded, such as with the additions of
salad and healthy option choices. There has been a single approach and the being felt by the consumers is seen in
the way an individual can walk into any McDonalds in any country and know what to expect. This increases the amount of foreign business done in any of the restaurants.
The brand and marketing is also seen in menus which although not always the same in each country will be very similar, with the well known Big Macs and other
basic menu items all packed in the same fashion. The customer can feel at home with the food, as well as similar style surroundings so that even children will know
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