A 22 page paper using Porter's Five Forces analysis, PEST analysis, SWOT analysis and assessment of FedEx's marketing mix to conclude that FedEx retains one of world's strongest and most recognizable brands but needs to focus on three general areas. Those are (1) continuing to identify and address areas not operating as efficiently as possible; (2) giving greater attention to environmental matters that can enhance profitability; and (3) placing FedEx Kinko's under the famous FedEx light of innovation and creativity. The long-term outlook for world oil prices is that they will only increase in the future as developing nations industrialize and lay greater claim on world oil supplies. FedEx needs to ensure it is prepared for the effects of the pressures of future fuel costs. Enhancing the potential of remote printing instead of shipping can develop a distribution channel that likely will be of greater interest in the future. Bibliography lists 14 sources.
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course, created the very industry that has been credited with physically "shrinking" the world as electronic and voice communications virtually reduced global distances in the past. The continued globalization
of business and immense growth in the China market are positive factors for FedEx and can be expected to be greatly beneficial to the company in the future.
The outlook for the domestic market is less certain, at least in FedExs core business of express delivery. Acquisition and assimilation of various other
domestic carriers such as RPS and Watkins have expanded FedExs reach beyond only express delivery in the domestic market, but the economic output of the United States is expected to
decline through 2020 as the same measure greatly increases in other areas of the world, particularly in China and the surrounding region. Using
Porters Five Forces analysis, PEST analysis, SWOT analysis and assessment of FedExs marketing mix, the bottom line for the company is that it retains one of worlds strongest and most
recognizable brands but needs to focus on three general areas: * Continuing to identify and address areas not operating as efficiently as possible; * Giving greater attention to environmental matters
that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immediate fuel costs may plateau
for a time, but the long-term outlook for world oil prices is that they will only increase in the future. The US has claimed much of the worlds output
of crude oil for decades, but rapid industrialization in other parts of the world - particularly in China - will continue to place great pressure on world oil prices in
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