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    Marketing Case Study: Bonsize Plant Hormone

    Number of Pages: 5

     

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    5 pages. This is a marketing case study for the introduction of a new plant product. Bonsize Plant Hormone makes virtually any plant into a miniature Bonsai style plant. For instance, used on young rose bushes they will over time become smaller and more compact without losing their health and vigor. They will eventually wind up being approximately 8 to 12 inches tall fully mature, with fully formed flowers and leaves just like a regular size rosebush. This paper will show how a product such as this would be marketed to the public.

    Name of Research Paper File: D0_JAplant2.rtf

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    a miniature Bonsai style plant. For instance, used on young rose bushes they will over time become smaller and more compact without losing their health and vigor. They  will eventually wind up being approximately 8 to 12 inches tall fully mature, with fully formed flowers and leaves just like a regular size rosebush. This paper will show  how a product such as this would be marketed to the public. INTRODUCING A NEW PLANT PRODUCT Bonsize Plant Hormone is something that has not been available before in  the plant industry. This new growth-inhibiting plant hormone has been perfected in laboratories to produce small bonsai-style plants out of any regular size plant it is used on.  They become healthy and vigorous just as any plant would on regular plant food, the only difference being they become smaller until they reach a mature height of approximately 8  inches, depending upon the type of plant upon which it is used. All of the flowers leaves and stems are still perfectly formed but are miniaturized. This is a  new and ground-breaking product that will be introduced to the public via television advertisements and plant catalogs. Because this is such a specialized product and might cause consumers to  be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important in this case to show viewers exactly what  miniaturized plants will look like. Consumers will likely be skeptical at first but Bonsize Plant Hormones will be introduced to the gardening market by example first. It is  hoped to also get point-of-purchase displays in many of the garden centers so that people can see these miniature plants themselves. TARGET AUDIENCE Several marketing surveys have been 

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