• Marketing Computer Services to Small Business

    Pages: 7

    A 7 page evaluation of marketing end-to-end computer systems services to small businesses. Computer-oriented small businesses tend to gain a great deal of attention, but they are in the minority in terms of total numbers of small businesses. These other businesses have no focus on computer services yet depend on them to enable the most efficient operation possible, a critical component of success in today's highly competitive business environment. The company seeks to identify small business needing computer services but lacking the in-house expertise, resources or time. The paper includes a SWOT analysis and an application of marketing principles to the project. Bibliography lists 7 sources.

    File: CC6_KSmktgCompServ.wps

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