An 8 page paper discussing ways that LA Gear, the third-largest manufacturer of athletic shoes in 1990, can effectively target the men's shoes market after having been noted as the primary supplier of fashion athletic shoes for
women. The paper includes SWOT and BCG analyses, and recommends that LA Gear
introduce an upper-end line that can justify higher prices and win over the men who want more technically advanced shoes. No sources listed.
Name of Research Paper File: CC6_KSLAGear.wps
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