In eight pages a case study involving an electric fencing marketing plan is examined and includes a consideration of press and television coverage that will promote marketing messages that are psychologically appealing. Four sources are listed in the bibliography.
Name of Research Paper File: TS14_TEmarfnc.rtf
Unformatted Sample Text from the Research Paper:
Development of a Marketing Plan Written for ,
Inc. United Kingdom, October 2000 To Use This Report Correctly, Please Visit /aftersale.htm
The global market place has allowed the diversity of products available to increase beyond expectations. This has allowed for increased development of products for niche markets and companies whos product
may have a limited market can now be exported ands shipped longer distances than ever before in order to enhance the companies profits. In conjunction with this increase in globalisation
there is also a decrease in the barriers to trade in many industries as well as better and more cost effective production methods. However this increased potential is completely worthless
unless the potential customers know about the product want to buy it and can find it to buy. This is the job of the marketing department and the reason for
the formulation of a marketing plan. In the case of Acme Fencing Inc, they have just developed a new product which they believe to be extremely cost effective with
a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There
are different aspects of a marketing plan that can be censored, these are known as the 4 Ps product, price, promotion and placement (Kotler, 2000). The first aspect of this
is the product, if there is not a market for the product there are two options, the first is that the product needs to be adapted so it meet the