10 pages in length. Entering the Las Vegas, Nevada title company market takes considerable business finesse and communication savvy, inasmuch as the "good old boy" barrier has significant experience thwarting those with lofty goals of developing new business with commercial realtors/developers by way of existing relationships. The Las Vegas market is unique in that its exponential growth over the last several years makes it a prime location for expanding the existing title company market; however, the prominent presence of the "good old boy" barrier makes it difficult to overcome the hurdles often constructed by such an established occupation. However, the ease with which this new title company will be able to coexist with commercial realtors/developers using established residential realtor/developer relationships is because of the need for a fresh approach to an industry that has long been governed by the "good old boy" network. Bibliography lists 4 sources.
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old boy" barrier has significant experience thwarting those with lofty goals of developing new business with commercial realtors/developers by way of existing relationships. The Las Vegas market is unique
in that its exponential growth over the last several years makes it a prime location for expanding the existing title company market; however, the prominent presence of the "good old
boy" barrier makes it difficult to overcome the hurdles often constructed by such an established occupation. However, the ease with which this new title company will be able to
coexist with commercial realtors/developers using established residential realtor/developer relationships is because of the need for a fresh approach to an industry that has long been governed by the "good old
boy" network. II. MARKETING PLAN Companies are interested in building long-term relationships with their customers, and it has become apparent within the past decade or two that a customer
can be just about any consumer. The disappearance of dividing factors will lead the new Las Vegas title company to acknowledging how the consumer as more of a single
entity rather than a bunch of separate elements. In this socially psychological recognition, strategies have taken a decidedly unique twist with regard to how a given product relates to
the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments of society, because there is no way for the title company to know who
might be in the market to use their services. "The good news is, there is no greater sense of achievement in marketing than to go into alien territory, turn
the business around with some fresh thinking and transform it into a truly consumer-focused environment" (Bissell, 1998, p. 16). Sometimes developed with an in-your-face approach, sometimes carefully orchestrated so
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