This 16 page paper is a marketing plan for an independent family run bed and breakfast hotel in Blackpool. The paper undertakes a PEST and a SWOT analysis in order to develop a marketing plan that meets the needs of the hotel and its low budget, which is then presented using the 4 P’s model. The bibliography cites 7 sources.
Name of Research Paper File: TS14_TEhotmark.rtf
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3.1.1 Product 14 3.1.2 Price 14 3.1.3 Placement 15 3.1.4 Promotion 16 5. CONCLUSION 18 REFERENCES 18 1. Introduction Sea View is a family run, sea front, hotel located in
Blackpool which needs to develop a marketing plan to attract more leisure tourists in order to survive. The hotel needs a marketing plan, for this we need to consider the
internal and external environment and the ways in which they may compete. The information gathered in the environmental analysis will then be used t create a marketing plan to help
the hotel develop and increase business and profit levels in an efficient and cost-effective manner. 2. Environmental Analysis There are two tools to be used here, a PEST analysis
looking at the political, economic, social and technological influences and a SWOT analysis looking at the opportunities and threats. By understanding these influences the gaps and potential of the market
and the way the company can fit in with these to increase business can be developed. 2.1 PEST Analysis 2.1.1 Political Influences There
are many political influences on the holiday and hotel industry. The events of the 11th of September 2001 with the resulting war in Afghanistan and then Iraq have resulted a
high degree of any western feeling in many Muslim countries and an increase in the levels of attacks on tourists in these areas including areas such as Turkey and Egypt.
This has had a knock on effect in the UK on tourists. The Sea View Hotel may not be competing directly with the foreign destination, but is in a position
to benefit with some of the changed patterns that are being seen with tourism to these areas less popular with some segments of the population.