A 7 page marketing plan. Handyman Stores is a three-location hardware business in the Southeast, in an area that has been experiencing rapid growth that is expected to continue for several years. The company has survived entry of large retailers such as Lowes and Home Depot, but it has suffered in the ensuing years. Contractors are least able to invest nonproductive time in trips to the large retailers and can benefit the most from this product that can aid them in becoming more productive in their work. Handyman plans to target this busy segment first, followed by business crafters and then homeowners. The plan discusses area demographics; marketing strategies, objectives and measurement; and includes a SWOT analysis.
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