In eleven pages this paper discusses the travel industry and the creative marketing strategies needed to encourage customers to resume traveling in light of the 911 terrorist attacks. Five sources are cited in the bibliography.
Name of Research Paper File: D0_JGAtrdls.rtf
Unformatted Sample Text from the Research Paper:
travel plans. Creative marketing strategies by the travel industry and indeed, many other industries are of necessity being used to entice their customers back. Bibliography lists 5 sources.
JGAtrdls.rtf The Aftermath of Tragedy: Necessary Marketing Strategies Research Compiled for Enterprises Inc. 10/2001 to
Use This Paper Properly, INTRODUCTION This paper explains the precarious position that many companies are now facing due to the aftermath of the terrorist strike
on the World Trade Center on September 11, 2001. Because of the airline hijackings and other modes of transportation being put on alert, Americans have put a halt on
their travel plans. Creative marketing strategies by the travel industry and indeed, many other industries are of necessity being used to entice their customers back. TRAVEL: THE AFTERMATH
After the tragedy of September 11, 2001, people all but stopped travelling. The fear of another terrorist attack left the majority of Americans feeling they would rather drive than
fly or take any other type of public transportation. The only people who were actually using airlines and trains were those who had to do so for their jobs.
Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry such as airlines, trains, and cruise lines, but
the ripples have spread to encompass the fringe industries as well. Hotels, car-rental agencies, airline-catering services, have all been hit financially. Many businesses provide services just to the airlines;
one business owner doubted his business could stay afloat until the end of the year. He supplies tires to commercial airliners. Everywhere we look on the news we