Research Paper on:
Marketing Theory Development

Unformatted Sample Text from the Research Paper:
at the development of marketing and marketing theory, this may indicate the beginning of marketing as a science and a period with a greater understanding, but it is not an  indication of a lack of general marketing knowledge or the lack of understanding that marketing was everything in the success of a brand or product. There are many  examples of successful marketing creating a successful business. One example is that of Madame Taussaud who inherited a Paris wax exhibition (Church and Godley, 2003). It was through gradual and  persistent local marketing that she was able to establish herself as an entrepreneur with a successful business in London and had a major impact on the entertainment industry. The marketing  was carefully manipulation and cultivations of connection though the upper classes and high society (Church and Godley, 2003). This, combined with successful advertising may be seen as placing the right  product in the right position, with good promotion and the profitable nature of her business indicated that the price was right. The products and the promotion of the exhibits  reflected the public interests and curiosities of the time, their was often a combination in the exhibition that would include royalty witches and even horror scenes, a formula that is  followed by the exhibition to today. The exhibition also changed to suit the environment, with the development of greater transportation facilities the fixed location of London, rather than a travelling  exhibition was established (Church and Godley, 2003). Therefore, there is an early example in both marketing and branding where there are considerations of product, placement, promotions and price as  well as evidence of changing in response to environmental changes and opportunities (Church and Godley, 2003). However, there are many other examples that indicate an understanding of the important of