• Research Paper on:
    Marketing and the Impact of the Euro

    Number of Pages: 9

     

    Summary of the research paper:

    In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have with the 4Ps marketing mix among the topics discussed. Ten sources are cited in the bibliography.

    Name of Research Paper File: CC6_KSeuro2002.wps

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