Research Paper on:
Marks & Spencer in 2010

Unformatted Sample Text from the Research Paper:
the UK. The firm has a mixed history the 1990s were very challenging when the traditional target market for the firm simply disappeared, and the firm, with its total lack  of marketing research did not notice this change until the firm started to make losses. The long history of the company and its association with reliable underwear was no longer  a valuable form of differentiation. Marks & Spencers has managed to change its image over the last decade, moving from an organization who was no longer in touch with  these customers what they wanted, to one which is now providing goods that are meeting the market needs. The company has positioned itself as a quality supplier, with increased  emphasis on food and home wears and a change in the way that the goods are offered, With the development of its own fashionable brands and the recent announcement that  they will stock a few select well known brand along side their own brands in the food sections. The firm has also positioned itself as a responsible business, wit the  development of Plan A, one that seeks to reduce the social and environmental impact of the firm. This is reflected in the vision statement "To be the standard against which  all others are measured" (Marks and Spencer, 2010). The position ion terms of the premium quality to appeal to the mass market is seen in the mission statement which states  the mission is "To make aspirational quality accessible to all"(Marks and Spencer, 2010). 2. Environmental Analysis There are a number of influences. The political influences are felt ion the  entire retail industry, the expiry of the milt fibre agreement has allowed increased levels of important to take place from China, where there are very low costs, This has driven