Research Paper on:
Mass Media and Visual Communication

Unformatted Sample Text from the Research Paper:
or her own images, visual communication is more in control of what the media wants to convey to their public. The use of audio and visual or even just  visual can communicate so much more in mass media. The phrase a picture is worth a thousand words is one that is extremely accurate in the world of information  processing. WAYS COMPANIES USE VISUALS TO COMMUNICATE THEIR MESSAGES While a company may be selling one thing, the visual pictures it is relaying to the public might be selling  another. Interestingly, shoes and athletic wear are not the only products Nike is trying to sell in its "Just Do It" campaign. The underlying message within this particular  marketing strategy speaks to a larger concept of risk taking and adventure, implying that by just doing it without premeditation, the individual stands to gain significant benefits from the action.  Playing upon the emotional and physical gratification that users of their products will acquire, Nike taps into what used to be an otherwise a forbidden zone in advertising.  In the beginning, advertisers had not yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing campaigns have utilized  ethically questionable tactics to sell the companies products. While the Nike Corporation promotes an active image and lifestyle, it is through their visual communications that the public is  focusing on the aspect of bettering ones mental and physical appearance. Inasmuch as the company manufactures sportswear, it has the open door to pursue just about any marketing avenue  relevant to fitness, which it effectively incorporated into its "Just Do It" campaign. However, it not only addressed the necessity of physical and mental improvement but of all areas