This 11 page paper examines McDonalds as a global company and consults a PEST analysis looking at the political, economic, social and technological influences, The paper then discusses the companies strengths, weaknesses opportunities and threats, before exploring Porters 5 forces; the threats of new and existing competitors, the power of suppliers and buyers and the threat of substitutes. The paper ends by considering the development and strategy wit the application of Ansoff’s growth matrix. The bibliography cites 14 sources.
Name of Research Paper File: TS14_TEMcDpest.rtf
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However, in recent years the company has faced problems, the image has become worn-out and tastes hand fashions have moved on. The consider the company we can use a range
of models to analysis the current position and recommend some changes. PEST Political influences In the political environment in many area McDonalds
has an advantage being so strong associated with the US. However, this has aloe been a downfall is some countries. The unpopular war in Iraq and also the association with
corporate capitalism has made them a target in some areas, with a drop in business and some potential customers boycotting the firm (Suppiah, 2003).
Another example is on May Day in London 2000 a store in city was vandalised and practically destroyed due to this perception. This may not be so important
to the company due to the small proportion of the incidents, but for the franchisees which operate in these restaurants. Political barriers
breaking down have also made expansion more possible with more countries supporting capitalist market models. One example may be seen as the McDonalds in Russia (Buckley, 1995). Economic Influences
In terms of economic influences, the increasing global wealth has supported the intentional expansion. McDonalds are now in many countries that are now able to support the demand for fast
food as a result of economic growth. Again we can use Russia as an example, as well as many African nations. However,
we can also argue that in most areas fast food in general is seen as being elastic, meaning where there are falls in disposable income there may also be a
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