Research Paper on:
Media and Globalization

Unformatted Sample Text from the Research Paper:
contemporary newspapers, radio, television and magazines strive to inform and entertain, but now they must also struggle to remain afloat within a progressively globalized industry that threatens to change the  face of media forever. II. IMPACT UPON PRINT AND MUSIC New technology has taught society to appreciate and rethink old skills, technologies and values. The ways in which  this observation is true can fill volumes; however, one only needs to be familiar with but a few examples in order to understand the role technology has played in recent  history. Inasmuch as technological diversification has allowed humanity to pursue goals and dreams once thought to be an impossibility, there seem to be fewer and fewer limits placed upon  what mankind can ultimately accomplish. This may have its obvious advantageous aspects, yet there also exists a paradox of modern communication, in that society is becoming more tightly bound  to the new media and quickly abandoning traditional media at the industries significant economic and cultural expense. "Media texts belong to genres and forms that dont have a straightforward  relationship with the rest of the real" (Branston et al PG). This aspect can be easily recognized when one assesses the impact that new media has had upon magazines, newspapers  and radio. In short, why purchase a print copy or an entire CD when the very same thing can be found on the Internet? The prevalence of online  reading and music material has literally skyrocketed to the point where people are no longer finding a need to subscribe to print publications or visit mall music stores. Daily  newspapers are available at the crack of dawn; monthly magazines are accessible earlier than those sent out buy postal mail; and entire CDs are being uploaded to the Internet for