Research Paper on:
Microsoft® Ergonomic Keyboard Pricing

Unformatted Sample Text from the Research Paper:
that paying list price for any computer-related system or component is folly intended only for those corporate entities that need to produce some creative numbers. If the books indicate  that the business has paid $75 for a keyboard, then the business can minimize - on paper - other costs that will come under greater scrutiny by investors and tax  examiners. Of course that $75 price is only a "paper" price. The business will be given a discount on its total order that effectively reduces the list price  to a range closer to the more common and widely available street price. The Product  These practices and need for consideration for the appearance of the balance sheet works well for corporate entities, but what of the rest of us? Those of us willing  to do some investigative work also can find "deals," and those offering us only list price are well aware of that fact. In the case of the Microsoft(r) ergonomic  keyboard, Microsoft fully understands that few if any individuals will be purchasing a keyboard from them for $75 that they can find at any Internet store front for less than  $40 including shipping. The rationale for maintaining the $75 list price is to (1) provide a point of negotiation with business customers and (2) provide a basis on which  individuals can believe they have found "a deal" with resellers. Resellers are those other business entities from which Microsoft can profit far more than is possible through any number  of sales to individuals. Microsofts ergonomic keyboard is the hands-down favorite of those users who prefer the ergonomic design over the standard straight