This paper discusses the ways in which the US military markets itself and deals with public relations concerns. This five page paper has one source listed in the bibliography.
Name of Research Paper File: D0_JGAusmil.rtf
Unformatted Sample Text from the Research Paper:
best go about advertising that the military needs recruits. This timely paper will serve to consider several angles as to how best to get the attention of the target
audience. MARKETING PROS AND CONS There are some disadvantages towards the armed services becoming commercialized and marketing themselves via mass media. For one thing, this seems to devalue
the armed forces in that they are being marketed just like a beer or sports shoe commercial. There should be a better way to get across to the target
audience that the armed services need recruits. On the other hand, these recruits are needed soon, and there is not the luxury of time built in. While
marketing could be done through public speaking engagements that would take some time; there is no doubt that television and the internet is the way to hit the target market
immediately and with the largest viewing audience possible over all the media types. MARKET ALL FOUR ARMED SERVICES TOGETHER OR SEPARATELY? While it would save time and money to
market all four branches of the service together, this is probably not feasible. The fact is, all four branches are different from each other and have different things to
tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the public could make an educated decision
on which is the preferred branch of the service an individual would want to be in. The one thing that should be avoided, however, is the appearance of
any type of competition between the services. They are all serving the same purpose, and that is for the protection of the United States of America. This is