In five pages a mission statement creation is examined in terms of content and conveyed message through example and then application for a fictitious company. Three sources are listed in the bibliography.
Name of Research Paper File: TS14_TEmisson.rtf
Unformatted Sample Text from the Research Paper:
stakeholders, which may include suppliers, investors as well as one of the most important stakeholder groups; the potential customer. If we take an example company we can use this to
identify the underlying ideas that should be used the mission statement. This can then be transferred to other examples by any student or commentator. To begin with we
need to remember that all organisations will have a purpose. The purpose may be the treason that the company was created., as with companies such as Cadbury Schweppes or British
Airways, or it may be a new purpose that has emerged due to changes in the commercial environment, such as with the Mobile Telephone Manufacture Nokia, which started life as
a wood products company (Thompson, 1998). Mission statement may therefore need to change in order to reflect the current goal of a company (Radtke, 1998). Therefore, the mission statement should
be reviewed regularly, and as a result alterations may be made, or the statement may need to be rewritten (Radtke, 1998). If the statement is out of date and no
longer relevant the effect it will have on employees and customers will be reduced or nullified. A mission statement should be a
maximum of a paragraph in length, and should be able to define and explain what it is the company does in a clear and concise manner (Radtke, 1998). This should
also include what the company plans or the future in very general terms. Such as to be the best, or to be the most reliable, as well as reflecting the
values and nature of the work the organisation undertakes, therefore, a statement simply to be the best is not enough. When we