10 pages in length. Research is the lifeblood of any industry; to have the capacity to evaluate a certain aspect of a given sector in order to better approach business is paramount to standing toe-to-toe with one's competitors. In order to glean the most effective data pertaining to one's objective, however, it is critical to choose the most appropriate methodology. Ever since the concept of scientific research has existed, there has been a clear understanding that one - and only one - type of method was used for any given study; to veer off this convention track and incorporate more than one approach was to cast a shadow of doubt upon the ultimate findings and brand the researcher unfit to uphold the title. Times have changed to such an extent in the twenty-first century that not only is a mixed method approach acceptable over and above the singular use of a quantitative application, but it is fast becoming the methodology of choice by any researcher worth his or her reputation. Bibliography lists 11 sources.
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ones competitors. In order to glean the most effective data pertaining to ones objective, however, it is critical to choose the most appropriate methodology. Ever since the concept
of scientific research has existed, there has been a clear understanding that one - and only one - type of method was used for any given study; to veer off
this convention track and incorporate more than one approach was to cast a shadow of doubt upon the ultimate findings and brand the researcher unfit to uphold the title.
Times have changed to such an extent in the twenty-first century that not only is a mixed method approach acceptable over and above the singular use of a quantitative application,
but it is fast becoming the methodology of choice by any researcher worth his or her reputation (Watts, 2000). II. COMPARE/CONTRAST Quantitative research begins with an idea that is
usually articulated as a hypothesis by the researcher which then, through measurement, generates data and then allows a conclusion to be drawn by deduction. The strength of the quantitative
approach is in its reliability or the repeatability of the pattern: The same measurements should yield the same results every time. Because detailed quantitative research can make the data
themselves both formulate and limit the analysis (Trochim, 2002), qualitative research is deemed much more appropriate for human relations analysis. That human relations defines interaction between people, it stands
to reason why quantitative research is wholly inappropriate for the vast numbers of variables and depth of understanding inherent to human relations, with the communication factor one of the most
significant determinants between each research paradigm. In contrast to this method, mixed method - defined as an accepted methodology "that combines qualitative and
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