This 5 page paper assesses this firm's present position and addresses problems Motorola encountered during the 1990s. A SWOT analysis is included in this paper that looks at the company's past as well as its future. Bibliography lists 5 sources.
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-- for more information on properly citing this paper Motorola is practically a household name in the United States, particularly in the 1950s with the advent of television.
But later on, the company would encounter a great deal more competition and by the 1990s, the company would experience some problems. For example, their information technology area was
told to cut the cost of management information systems (MIS) from 3.7% (Nulty, 1993, p.109) of sales to just 1% (1993, p.109). They embraced networks with a passion and in
the course of two years work had shifted from two IBM mainframes to three local area networks (1993). These moves were marginally effective. However, the company would continue
to grow at a slow pace. Motorola did develop the PowerPC chip in 1991 and by 1995, had already shipped its first handheld Envoy wireless communicator ("Motorola," 2000). In 1996,
China utilized Motorolas technology as its own paging standard, and AirTouch Communications too utilized Motorola for its Los Angeles cellular service business (2000). In 1997, the founders grandson Chris
Galvin took the helm after profits had begun to slide (2000). This marked a substantial change in company management. Competition in the cellular phone industry had increased and there was
suddenly a downturn in semiconductor sales ("Motorola," 2000). Galvin cut staff and sold some company assets (2000). In 1998, wireless phone service PrimeCo Personal Communications canceled large contract with
Motorola due to technical problems (2000). That same year, Motorola invested $750 million in the Teledesic satellite network (2000). Later, the company would record a whopping $1.95 billion
charge for cutting 15,000 jobs and consolidating operations (2000). In June of 1998 the last of the PowerPC alliances all but disappeared when Motorola and IBM announced plans