This 12 page paper is written in two parts. The first part considers why Nando’s has managed to achieve such success in its’ home nation. The second part then looks at how the company is managing international success and may continue to grow in this way. The bibliography cite 10 sources.
Name of Research Paper File: TS14_TEnando1.rtf
Unformatted Sample Text from the Research Paper:
form of a fast food outlet. However, when looking at the way that this has grown and the underlying philosophy begin to be seen indications of how and why this
chain has been so successful. From the very first day when Nandos was formed there had been a desire that the company would not only be all bout the
selling of chicken, there would be some core values that would reflect through its commercial practices and corporate culture. These are cited in the case study provided by the student
as "pride, passion, courage, integrity and family". These have become core values with a reflection not only in internal operations, but also in the way that the company is seen
by trading partners as well as customers. The success also lies in the good fit between the corporate culture and practices and the environment in which it was to operate,
its ability to satisfy demand and understanding of the way in which it could market to that culture. In looking at how and why Nandos has succeeded there is
a need to understand some basics conditions regarding what factors will help to ensure any business is a success. If we want to divide this down into three ingredients
we can ague that there needs be the initial idea that is not only a good idea, but also a marketable idea. The second is that the development of the
idea must be seen as being able to benefit from a competitive advantage in terms of the marketplace it is to serve. The last aspect is that if it has
a competitive advantage and is marketable that the company has the logistical and practical systems to provide those goods to the market where there is already a demand. Alternatively,