Research Paper on:
Napster Inc. (Case Study Analysis Using the Action Research Model)

Unformatted Sample Text from the Research Paper:
be in 2004 that Roxio would change its name to Napster, Inc2. In 2006, it would report a 103 percent increase in annual revenues3. Their most recent initiative is the  introduction of a Napster subscription service and by the end of March of 2006, there were more than 600 thousand subscribers4. Revenue is expected to grow in 2007 and operating  costs are expected to decline5. Napster is doing well today, but its story is rather unusual. What actually occurred was that Napster itself began quite awhile ago, and was acquired  by Roxio which saved the Napster name. Napster is a well known enterprise that had gotten entangled with legal problems due to its music downloads. As a result of  Napsters eventual shut down, there were many laid off employees6. With the ruling in flux, as consumers waited, analysts spoke. From a business perspective, this was a disaster.  It confronted copyright issues. However, it neglected the fact that the fans were the losers. This is not good for any firm. Harmon writes: "Until recently, music executives have largely  failed to acknowledge the millions of individuals, from teenage Eminem fans to Elvis-obsessed baby boomers, who have joined in what amounts to an online rebellion against the industry by some  of its most important customers7." Indeed, the problem had been that even if the recording industry would win, it lost something too. A student writing on this  subject should note that Wikipedia provides an outline and a timeline of what occurred legally. What happened was that Metallica issued a lawsuit due to the widespread downloading of one  of its tunes, and Madonna followed when her single that had not been released appeared on Napsters site8. There had been a flurry of suits, a shutdown by Napster in