Research Paper on:
Nestle and Wyeth; Research Proposal

Unformatted Sample Text from the Research Paper:
the issue from an unbiased perspective. The research, undertaken for a leading advocacy group uses a literature review, which reveals many past and potential current unethical practices and breaches of  the International Code of Marketing of Breast Milk Substitutes that the companies have agreed to abide by. The pilot primary research also indicates that there are generally negative perception of  both the companies in the way formula is marketed to the developing world, but the support for banning the sale of formula is limited as there -is agreement that there  are both advantages and disadvantages to its use. A full research project is proposed to take place over 10 - 12 weeks with the presentation of the results aimed  to help the assessment of current practices and help with the development of future policies. Table of Contents  1. Terms of Reference 3 2. Literature Review and Conceptual Model 4 2.1 Background to Formula Marketing 4 2.2 Ethical Issues 6 3. Research Methodology 10 4. Interpretive Framework and Pilot Results of Test Data 12 5. Implementation Considerations 14 6. Reporting 15 References 16  1. Terms of Reference The death of an infant is always an emotive event. This is especially true  where the death was preventable and most codes of ethics will advice the protection of those who are unable to protect themselves. Marketing of consumer goods may appear to be  removed from issues that can impact directly on life and death, the decision of whether to buy a particular brand of goods is unlikely to result in death and injury  and we assume that goods which can harm us are not allowed to be marketed, of when they are marketed they will carry clear warnings of the dangers. However, this