Research Paper on:
New Belgium Brewing Company Case Study

Unformatted Sample Text from the Research Paper:
the beer is also a strong differentiation leading to competitive advantage. * The production is undertaken in an environmentally friendly manner which also adds to the differentiation. *  The commitment to environmentalism was demonstrated to the employees with the shift to the more expensive use of wind power. * The design of new facilities includes many environmental  innovations that increase efficiently. * Many inputs from furniture and carpeting through to packaging and wall hangings were all made from recycles products. * The innovations to cut energy  use have a very short payback period, often within 2 - 3 years, which will mean lower operating costs. * Solid waste is used as feed and sold to local  farmers. * The process used has been able to reduce the usual level of hops used to get the bitter taste. * There is a very committed employee  culture; Kim is the Chairman of Fun. * There has been evidenced with four in brewery wedding, the warehouse managers has even officiated. * The brewery has won a  best midsize brewery award. * There is a high involvement with the local community with $1 per barrel sold given to charities. Weaknesses * The beer is a  high cost product, there are increased savings being made, but with higher costs such as electricity and the payback period not met, the desire to be an environmental steward places  the brewery at a cost disadvantage. * The commitment to a donation of $1 a barrel may also be seen as a finical pressure. * The brewing process  is one that creates a high level of waste. * The local city authorities; of Fort Collins must have concerns regarding the water as they have approached the company regarding