Research Paper on:
New Product Development Project

Unformatted Sample Text from the Research Paper:
every other company must meet the new and often-changing needs and wants of consumers. The snack foods market is one of the arenas in which Kelloggs competes. This is  a huge market with 93 percent of the entire American population eating snacks at least once daily with half of these eating two or more snacks each day.1 Consumers eat  cold, hot, warm, room temperature, crispy, salty, soft, sweet, crunchy and various combinations of these types of snacks. The snack food industry is not really growing; revenues increased because  of product price increases.2 In 2005, dollar sales increased by 3.2 percent, which was higher than the 0.5 percent the industry experienced in 2005.3 Heller4 reported that sales basically remained  flat in terms of volume. The proposed new product will be called Kelloggs Yogos. Heller5 stated that any new product in the snack food market must be innovative. Yogos is  innovative and it meets consumer demands for a healthier snack. Yogos are "yogurty-covered covered fruit-flavored snacks feature a colorful, creamy, yogurty coating around delicious fruity-flavored, chewy centers." These snacks are  unlike anything on the market. Kelloggs will offer them in different flavors with catchy names. They will be made in different forms, such as rolling strips and small round candy-type  shapes. This product will appeal especially to children but adolescents and adults will also enjoy Yogos. Basis for Recommendation Research reveals there are specific times in the day people  snack. The most frequent times is between 3:00 and 5:00 p.m and between 10:00 p.m and 2:00 a.m.6 How and when people eat has been changing for a number of  years and one thing consumers are focusing on is a better diet. Still, snacking per se occurs mostly in the consumers home. Consumer demands are changing, they want healthier