An 8 page paper discussing changes in Nike's industry and within the
company. Nike is a mature company in a mature market, and it must realign itself to reflect those
changes in its business environment. Innovation is commonly accepted as the antidote to
"big-company disease," and Nike has made a valiant beginning. Nike will need to continue to
express that spirit of innovation if it is to be successful in both the long- and short terms. Includes
a SWOT analysis. Bibliography lists 7 sources.
Name of Research Paper File: CC6_KSNikeStrat.wps
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