Research Paper on:
Northwest Airlines After September 11th

Unformatted Sample Text from the Research Paper:
context of the terrorist attacks. A SWOT analysis is included. Recommendations are made. Bibliography lists 3 sources. SA147NWA.rtf Since what is now called 911, or September  11, 2001, the new day that lives in infamy, travel has fallen off. People are afraid to fly and this fear was exacerbated by a suspicious, but subsequently ruled accidental,  crash of a flight on Veterans Day in November. The travel industry will have to change to some extent in order to lure customers back, or entice them to travel  by air again. Some airlines have already been doing this by offering cheap rates. Yet, customers do not always care about price. They are afraid and there are other problems  as well. Customers do not want to put up with the time element. They do not want to deal with the time it takes to board the plane. With security  measures enhanced, people are told to arrive at airports two hours or so before boarding. For people taking short flights, this just may not pay and many opt to drive  or take the railroad instead. Airlines must invoke strategies so customers will fly on their brand. Why should customers choose air travel through  Northwest Airlines for example instead of traveling by land or selecting another carrier? First, it pays to examine Northwest. What have they been doing since the disaster? Northwest claims to  have the lowest fares available ("Northwest," 2001). Their telephone agents will respond with the lowest published fare for any given flight, date or time (2001). There is something in the  database which allows a search for itineraries with the lowest prices (2001). Certainly, attention to pricing is a major part of the airlines effort to attract customers. The airline also