• Research Paper on:
    Odor Eater Socks / A Business Case Study

    Number of Pages: 6

     

    Summary of the research paper:

    A 6 page paper dealing with the markets acceptability of odor eater sock products. A background of Chipman-Union is given along with an overview of their examination of the markets susceptibility to the marketing of Odor Eater socks. Includes conclusions regarding the proposed marketing of this product and a graph showing the publics receptiveness to buying Odor Eater products as compared to regular products. No Bibliography.

    Name of Research Paper File: D0_Odore.doc

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    Unformatted Sample Text from the Research Paper:
    its product line to concentrate on products which generated the most sales and which could be most economically produced using their existing equipment. Consequently the number of products was  reduced from 350 styles in the late 1970s to 67 styles in 1980. (Merliss 2). The company experienced no reduction in capacity utilization and began to concentrate almost  solely on mens and boys cushioned socks. Trends in Sock Design During the 1970s the number of socks consumed per man per year is estimated at ten  pairs. Socks referred to as tube socks, that is socks with no defined heel and which were suited for use by men with differing foot sizes, increased in market  share from one percent to over fifty percent between 1970 and 1979. (Merliss 2). Although sock manufacturers were numerous, 319 in 1979, and many specialized in the manufacture  of tube socks at least partially as a result of the availability of inexpensive manufacturing machinery; the manufacture and sale of tube socks was dominated by two large companies, Burlington  and Interwoven. Competition for Retail Stores Retail stores vary in their buying approaches according to the size of the store. Typically each store has two purchasing  concentrations. Womens nylons and panty hose are typically the primary area of concentration with other categories of hosiery lumped into one concern. Larger retailers typically do business with several  hosiery manufacturers. This allows a guaranteed supply of hosiery for the larger retailers. Smaller retailers most often limit their purchasing to one manufacturer who offers a wide variety of  products to satisfy their smaller demand. This approach simplifies purchasing procedures for the smaller retailers. Over sixty percent of Chipman-Unions products were sold to three large retailers. 

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