This 14 page paper examines the macro environment in which Samsung compete in the United States. Two analysis models are used to identify and assess he different influences. The first model is the PESTLE framework which is used to examine the political, economic, social, technological, legal and environmental influences. The second model used is Porters Five Forces to examine the threats from existing and new competition, the power of buyers and suppliers and the influence of substitute products. The bibliography cites 16 sources.
Name of Research Paper File: TS65_TESamsungmacro.doc
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