This 16 page paper examines PepsiCo giving a good overview of the company. The paper starts by looking at the mission statement of the company and its goals and objectives and then performed a swot analysis to look at the strengths, weaknesses, opportunities and threats that are faced by the company. Following this the grand strategies of the company are considered along with segmentation and then the 4 P’s of product, placement, pricing and promotion are discussed. The bibliography cites 10 sources.
Name of Research Paper File: TS14_TEpepsico.rtf
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for its carbonated drinks the company has a much broader and well diversified product range. To consider the company and the way it competes as well as the needs to
be considered in terms of the internal and external environment in which operates. A good indicator of a company and its strategy is mission statement. For some companies mission statement
is changed regularly, as they changed direction and strategy. For PepsiCo mission statement has remained stable. Mission statement reads; "We aspire to make PepsiCo the worlds premier consumer products company,
focused on convenient foods and beverages. We seek to produce healthy financial rewards for investors as we provide opportunities for growth and enrichment to our employees, our business partners and
the communities in which we operate. And in everything we do, we strive to act with honesty, openness, fairness and integrity." (PepsiCo, 2006).
2. Goals and Objectives From the mission statement and need annual accounts it is apparent that there is an organic growth strategy. However,
the way in which growth is to take place is targeted encompassing social as well as business targets. Products associated with healthier lifestyles are referred to as "smart spot" eligible
products. These products "meet authoritative nutrition statements set by the National Academy of Sciences and the U.S. Food and Drug Administration or provide other functional benefits" (PepsiCo, 2006). These
smart spot products accounting for a large proportion of the growth, in 2006 two thirds of the growth seen in North America came from smart spot products. In the medium
term the goal has been set for sales of these products to increase so that they account for 50% of all the revenue coming from the US by the year
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