Research Paper on:
Pizza Case Study

Unformatted Sample Text from the Research Paper:
of the service offered by a Pizzeria Uno have been identified. If we look at different marketing concepts we can apply these to the case and consider the ways in  which they could improve. If we look at the company there are weaknesses of employee attendance, performance, and culture along with operating in a competitive influence with a large  number of competing and substitute products/businesses. If we look at the company in this light there do not appear to be many positive aspect and if we consider Porters arguments  for the way businesses operate to succeed a company needs to have a competitive advantage (Porter, 1985). These may be cost advantage or differentiation (Porter, 1985). From a marketing perceptive  differentiation can be important to gain and then retain customers. This means offering something to the customers that is different to elsewhere. This could be features of the  product, such as the pizzas, but these are likely to be difficult to change. The surrounding and experience may also be targeted, with service being a part of this concept.  Increasing service standard will mean tackling the staffing issues, motivation with the use of increased tips is one support tool, but it is weak as it makes the assumption of  economic rather than social man. The culture needs to be tackled, if done in the correct way this could help to change the offering so that service is a source  of differentiation. We may also argue that with the high level of competition the company is in a very competitive segment and with a large number substitute or competing  products. We can also argue that there is the need to reconsider the positioning of the of company. Positioning needs to be determined by the level of resources and competences