Research Paper on:
Political Campaigns and the Media

Unformatted Sample Text from the Research Paper:
becomes clear that media-- advertisements, radio spots, television programming--is something that is integral to the success of political campaigns. At least, it appears that way on the surface. Yet,  when all is said and done, it appears that a myriad of elements are included in any successful campaign. Which strategies are embraced and how they are utilized are the  subjects of many journal articles. Professional journals which cater to campaigns, as well as other journals in related professions, provide a behind the scenes glimpse that allows one to see  just how media contributes to the overall success of any campaign. II. A Review of Journal Articles Brodgeforth (1996) looks at political conventions  and how media attention is captured as well as public interest. Also discussed is the impact of mudslinging in campaigns (1996). The author questions the effectiveness of conventions in respect  to capturing media attention and the interests of voters (1996). Does the average voter watch the conventions, or is the phenomenon reserved for the politically astute only? The author also  points out that over the decades, conventions have changed a great deal. The author further points out that mudslinging is certainly a good strategy, but  not over the long haul (Brodgeforth, 1996). This is a somewhat relevant article to American government and politics as it points out its inconsistencies and problems. Media is portrayed  as something that is relevant to getting the message of political parties across, but it further suggests that media does nothing more than sensationalize such things. The point that people  are not interested in political conventions provides some support for the idea that people are more likely to vote based on sound bites and short programing as opposed to information