In five pages this paper examines the connection between lagging sales and poor advertising. Six sources are cited in the bibliography.
Name of Research Paper File: D0_SNAdvert.doc
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Bibliography lists 6 sources. SNAdvert.doc Is Advertising to Blame for Poor Sales? Written by Susan A. Nelson - July, 2001 For More Information
On This Paper Please If one stops to think about a few of our contemporary colloquialisms, it would be easy to see how a case could readily
be made as to faulty advertising being the cause of a companys poor sales. For example: "Theres one born every minute" refers to the apparent over abundance
of fools available that will buy even the most obscure of products. Hence, for the plethora of people like this - if they cant be sold then its got
to be the fault of the advertising campaign. In addition, another clich? -- "A fool and his money are soon parted" -- brilliantly underscores the fact that if something
is pitched with just the right spit and polish then it will practically fly off the proverbial shelves. However, the debate
roils on about just how liable advertising is to shoddy sales. Nonetheless, while experts such as management guru, John McKean claim that there is much more to top-flight sales than
just snappy advertising, others assert that snow can be sold to Eskimos if its packaged with just the right spin. Yes, the glories of advertising wherein youth, sex and
fuzzy animals all sell something else, but what happens when they just cant sell enough. Then whats a company to do? This essay examines the accuracy of the
alleged link between poor advertising and poor sales, and whether or not the finger pointing by marketing management is justified. According