Research Paper on:
Position and Competitive Strategy of Dyson

Unformatted Sample Text from the Research Paper:
called on to help clean the girders of Crystal Palace (BBC News, 2001). The development of the vacuum cleaner may be seen to have evolved at a fast pace in  the beginning of the twentieth century, but as the market matured innovation slowed down, with the established companies becoming complacent. We may argue that it was for this reason James  Dyson was able to succeed in his development of a new type of vacuum cleaner, taking a first mover advantage from the more established brands and becoming the market leader  in the UK with his development of a new style of vacuum cleaner. In order to consider the future of Dyson, this new and innovative company, where the inventor  still owns 100% of the issued shares we need to consider the wider environment in which it operates and how this has and will consume to have an impact on  the company. This will include a brief history of the market that lead to a position where Dyson was able to gain a foothold, the market share that has been  gained, the role of he competition and the way in which the competitive advantage was gained and is sought to be maintained. The market for vacuum cleaners started in  earnest when the Hoover, a former saddle maker, that had an ailing business employed Murray Spangler. This was the design of the first successfully mass manufactured vacuum cleaner. Hoover acquired  the rights from Spangler for a machine that used a rotating brush driven by a motor, on a broom handle, designed for sucking dust from pillow. With the wider environment  in the United States connecting up to electricity, a new market was foreseen for a machine that sucked up dust. The innovations that were brought about by electricity were fashionable,